Blog & research
Notes from our data team on the creator economy, benchmarks and how the product works.
Content ideas from a brain scanner: reading Meta’s TRIBE v2
Meta trained a foundation model on more than 1,000 hours of fMRI to predict how people respond to video, audio and language. It is not an engagement model — but five testable content ideas fall out of it.
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How we score audience authenticity
A look under the hood at the signals — mass followers, inactive accounts, suspicious patterns — that power the audience-quality score.
In the works
Engagement benchmarks by niche in India
What a “good” engagement rate actually looks like across fashion, tech, finance and lifestyle, by follower tier.
In the works
Pricing a creator: from CPM to negotiation anchors
How to turn reach and engagement into a defensible rate card — and the counters to have ready when a brand lowballs.
In the works
Reading a brand-fit score
Fit is decision support, not a guarantee. Here’s how the components are weighted and how to use them.
In the works
More research is on the way — check back soon.