whispr LabswhisprLabs

Creator intelligence for India

Pick creators on evidence, not follower counts

Grade any public Instagram handle on audience quality, engagement and brand safety in seconds — with benchmarks, language mix and collaboration pricing tuned for India.

Start free — pick your roleSee a live sample report

Free report, no signup · 7-day free trial on every new account · One-off reports from ₹500

search · live product
fitness creators · Mumbai
Fitness50K–500KMumbaiER > 2%AQS 70+
Creator profile@handle_oneAQS 84
Creator profile@handle_twoAQS 79
Creator profile@handle_threeAQS 76

Filter 1.5M+ Indian creators by niche, city, follower band and audience quality.

1.5M+

Creators indexed

40K+

Daily refreshes

11

Languages

₹500

Single report

Free campaign preview

Build a creator roster in seconds, from our 1.5M+ creator India database.

Three steps, no account — and we’ve already run one for you below. Our portfolio optimizer picks a de-duplicated roster and shows the reach lift over a naive top-list — the same optimizer that runs paid campaigns.

Runs the same optimizer used in paid campaigns.

Running the optimizer over the live creator index…

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Reach lift

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Unique reach

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Roster size

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Est. cost

1
2
3
whispr Labs services

One platform, built around your role

Explore the whispr Labs services available to brands, creators, and agencies — all powered by the same creator intelligence platform.

Run creator campaigns from discovery to payment

Search India's creator ecosystem, evaluate every profile with audience and safety signals, then manage outreach from one campaign workspace.

  • Creator discovery with 20+ audience and performance filters
  • Audience quality plus comment-authority scoring from real comment samples
  • AI brand-fit ranking and campaign recommendations
  • Brand-safety checks with per-post risk signals
  • Contact discovery, shortlists, and outreach tracking
Explore brand tools
creators indexed1.5M+
safety checks7
discovery filters20+

Proof, not promises

No customer logos here yet. Here's what we can actually show you.

We won't borrow credibility we haven't earned. Every number below is something the product does today — and you can check the last one yourself in about ten seconds.

Creator profiles indexed

1.5M+

Creator profiles indexed

Searchable by niche, city, follower band and audience quality.

Profiles refreshed daily

40K+

Profiles refreshed daily

Live lookups resolve in under 2 seconds; tracked handles refresh every day.

Brand-safety checks per account

7

Brand-safety checks per account

Every flagged post is shown with its caption and severity, not just a score.

Metrics with a visible source

100%

Metrics with a visible source

Each figure carries where it came from and how old it is. Nothing is a black box.

Check it yourself — open a live report on a public account

No signup, no card. The scores you see are the scores a paying customer sees.

Powering India's creator-first marketing

Three commitments that show up in every screen.

Built for India

Indic creators tagged, regional language detection, INR collab pricing, and an audience map that actually shows Tier-2 and Tier-3 cities.

  • 11 Indic languages
  • INR + USD pricing
  • City-level geo
हिन्दीதமிழ்বাংলাमराठीతెలుగుಕನ್ನಡ
Mumbai · Tier 1
Indore · Tier 2
Hubli · Tier 3

Always fresh

Live profile lookups under 2 seconds, daily refresh on every tracked handle, full transparency on data source and age via the FreshnessIndicator.

  • Redis-cached profile lookups
  • Daily scrape pipeline
  • Source + age visible
  • @handle_onerefreshed 2m ago
  • @handle_tworefreshed 14m ago
  • @handle_threerefreshed 1h ago
  • @handle_fourrefreshed 3h ago

Source: live lookup · cached 60s

whisprLabs

AI-graded, not vibes-graded

Audience quality, authenticity flags, niche detection, brand-fit ranking — all model-graded and reproducible. No spreadsheet roulette.

  • Audience quality score
  • Authenticity flags
  • Brand-fit AI
84Audience quality score
Real followers91%
Comment authority76%
Posting consistency68%

Sample reports

Click any creator to open their live report. Real audience scoring, real follower history.

Questions people ask before signing up

Straight answers on pricing, coverage and what a report actually contains.

What does whispr Labs actually do?
We turn any public Instagram handle into a graded creator report — audience quality, engagement and growth trends, comment authority, and brand-safety signals — then add AI insight modules that explain what the numbers mean and what to do next. Brands and agencies use it to pick creators; creators use it to understand how brands see them.
Do I have to pay to try it?
No. Every account is granted an automatic 7-day free trial when you sign up, so you can run real reports before deciding on a plan. You can also read a full sample report at /reports/natgeo without creating an account at all.
What does it cost after the trial?
A single one-off creator report is ₹500. Subscription plans are priced separately for creators and for brands and agencies, with monthly, 6-month and annual billing. Full tiers and inclusions are listed publicly on the pricing page — there is no "contact us to see prices" wall.
Which creators can I analyse?
Any public Instagram handle. The creator does not need to be a customer, does not need to approve the request, and nothing is installed on their account — we work from publicly available profile and post data.
What's inside a report?
Profile and audience breakdowns, engagement and growth analytics, posting cadence, comment-authority scoring sampled from real comments, and brand-safety checks. On top of that sit eight AI insight modules: Audit, Growth, Quick wins, Peer moves, Hashtags, Bio, Brand fit and Pricing.
Why India-first, and does it work outside India?
We are built around the India creator economy: pricing in INR, GST-compliant invoicing, coverage that goes past the metros, and data hosted in the Mumbai region. Global handles still work — but the defaults, benchmarks and pricing guidance are tuned for India rather than retrofitted from a US product.
Do creators need to connect their Instagram account?
Not for brands and agencies — creator research runs on public data. Creators who want insights on their own account can connect their handle to unlock own-account analytics, growth strategy and collaboration pricing built on their real performance.
Can I get a refund?
Yes. You can request a refund within 7 days of a transaction, and approved refunds are returned to the original payment method within 7 working days. Support is available Monday to Friday, 10:00–18:00 IST at support@whisprlabs.in.

Still deciding? Read a full sample report or compare plans.

Stop researching creators. Start running campaigns.

Join the brands and agencies using whispr Labs to ship 3× more influencer campaigns with cleaner data and a smaller team.

Start free — pick your role
    Creator intelligence for India · whispr Labs